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Brisbane City Gladiators

Robbie Striker Football - 5th May, 2017

Former National Soccer League and current National Premier League Queensland club Brisbane City announce their bid to again feature on the national stage and join the A-League.

STATEMENT MADE BY BRISBANE CITY GLADIATORS:

A consortium of high-profile Brisbane businessmen have today outlined their extensive plans to deliver a second A-League team to Brisbane after nine months of preparation.

Bid chairman Robert Cavallucci made the announcement Brisbane City will be bidding for an A-League expansion licence at the club’s ‘Football Legends’ lunch in front of more than 300 guests at the Pullman Hotel in Brisbane.

“This is truly an exciting day for the club,” Cavallucci said.

“Brisbane City has a compelling history, a 65-year football legacy that celebrates the role it continues to play in growing this beautiful game.

“We are a truly inclusive community club, one that reflects the modern and diverse community that Brisbane is today with 57 teams and over 700 boys and girls.”

F.C. Brisbane City’s 80-page bid document is the result of extensive strategic planning and meticulous execution.

“It’s a detailed roadmap filled with new thinking, not more of the same,” Cavallucci said.

“Our five-year plan focuses on the four pillars of Football, Community, Commercial and Pathway, with a laser focus on delivering outcomes that capture the attention of modern football fans and fueling the growth of the game in Australia.”

The bid also details the evolution of the former NSL club, which was founded in 1952, into F.C. Brisbane City.

The club will be rebranded with a new logo and new maroon, blue, white and gold colours - reflecting the traditional colours of Queensland and the heraldry of the city of Brisbane.

The logo features the helmet of a gladiator, an emblem that has been associated with Brisbane City for decades. The maroon brushes of the helmet are carefully shaped to represent the iconic Story Bridge.

The helmet is offset by the poinsettia, the floral emblem of the city of Brisbane.

“We know that an expanded A-League is more than being all about us, first and foremost,” Cavallucci said.

“it’s about our role in growing the game of football in Australia, how to get bums on seats and eyeballs on TVs and making them stick in both cases.

“The derby environment is a proven formula, one that Brisbane’s 2.3 million residents and 30,000 registered footballers are absolutely ready for.

“We will create new tribes of supporters and fans who will be celebrated alongside a football product delivered that’s worth their emotional investment.”

“Our bid is complete, our financial model secure. We are ready for expansion of the A- League.

“Alongside Brisbane football fans, our preference is for sooner rather than later, however we understand and acknowledge the process and timing the FFA requires to implement expansion in a sustainable way.”

F.C. Brisbane City’s grassroots tribe of supporters will find a new home at Ballymore Stadium, where the club intends to play all A-League matches.

F.C. Brisbane City’s detailed game day activation, food and beverage plans are unique in football and the stadium will be progressively refurbished to enhance game day experiences.

The club thanks the Queensland Rugby Union for being supportive of our vision.

F.C. Brisbane City’s bid also details an extensive ‘Whole of Club’ football plan, from Kindy Kickers (age 3) all the way through to the A-League and W-League, ensuring a clearly defined Brisbane City style of football at every level.

F.C. Brisbane City has National Youth League and NPL strategies in place - alongside one of the best academy programs in Australia, which is already in operation - and can demonstrate how our players will progress from our grassroots teams to our elite pathway.

The club also recognises the important role of women’s football.

“Our women’s strategy is targeted towards increasing female participation, improving accessibility to the game by promoting female friendly environments, facilities, partnerships and improved elite player pathways through our documented W-League strategy,” Cavallucci said.

On community engagement, Cavallucci said: “Our community strategies are all about delivering transparency and growing the number of touchpoints in the community, making football more accessible for new fans as well as the fanatics.”

“These programs are supported by ticketing and membership strategies and represent not just a focus, but real ways to convert passive fans into active fans, and active footballers into passionate supporters of F.C. Brisbane City.”

Posted by Robbie Striker Football on 5th May, 2017.


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